William Cavanaugh

Experience

1. Marketing Operations Assistant

   Group 1001

   Apr 2024 — Present · NY, US

   Support the execution and optimization of marketing operations initiatives by coordinating campaign workflows, maintaining marketing technology platforms, and enabling data-driven decision making across marketing teams. Assist with marketing operations, campaign management, and marketing automation workflows to support digital and lifecycle marketing initiatives. Maintain and organize marketing data, CRM records, campaign assets, and reporting dashboards to ensure data accuracy and operational efficiency. Collaborate cross-functionally with marketing, sales, analytics, and operations teams to execute campaigns and align marketing initiatives with business objectives. Support marketing technology (MarTech) platforms, CRM systems, and internal tools used for campaign deployment, segmentation, and performance tracking. Monitor and report on campaign performance metrics, marketing analytics, and KPI dashboards to support data-driven optimization. Assist with lead management, campaign tracking, and marketing database management to support pipeline growth and customer engagement. Contribute to process improvement, workflow automation, and operational documentation to streamline marketing execution. Provide operational support for digital marketing, email marketing, content distribution, and campaign scheduling across channels.

Education

• University of Maryland

  Bachelor of Arts - BA Communication, Public Relations, Minor - Business Management