William Campbell
Partner Product Strategy & Growth @Werule
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WORK HISTORY
Partner Product Strategy & Growth @Werule
Berlin, DE
WERULE is a mentorship platform supporting enterprise clients and government-backed programs. I was offered partnership after leading product delivery, automation, and platform scaling.Key Contributions:Scaled the mentorship platform to $30K+ MRR through product-led growth and automationCo-designed and built the subscription model launching Q4 2025, including pricing strategy, feature gating, and cost optimization to drive recurring revenueChampioned migration from AWS to Google Cloud Platform, aligning with long-term cost efficiency and scalability goalsBuilt and optimized a dual-revenue model: subscription (B2C mentors/mentees) and enterprise (government + corporate partners)Designed and shipped core mentorship features: scheduling, video integration, admin dashboards, analytics, and community toolsPartnered with founders on go-to-market strategy, enterprise onboarding, and educational/veterans mentorship initiativesEstablished product frameworks for long-term scalability: automation workflows, data tracking, and client success processesImpact:Built a scalable, enterprise-ready mentorship solution now used by public sector organizations and high-profile enterprise partners while laying the foundation for subscription-based growth and long-term market expansion.
EDUCATION
LaGuardia Community College
Associate of Science - AS, Business Administration and Management, General
General Assembly
Computer Software Engineering
Brooklyn College
Bachelor of Business Administration - BBA, International Business
ABOUT WILLIAM CAMPBELL
Product Builder at the intersection of strategy and empathy. Currently, I split my…
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