William Herbert
In-House Counsel | Strategic Business Partner | SaaS & Technology | MoFo Alum | Rugby Coach
- Role
- Associate General Counsel, Go-to-market at AppFolio
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About William Herbert
I believe in light-touch guidance that allows a business to move with confidence and pace; that strong relationships, knowledge of the business, and a genuine desire to serve are the hallmarks of good in-house counsel; and that a strong legal team will drive business growth.My speciality is helping high-growth SaaS and technology companies deliver for their investors and their customers. I’m experienced with commercial contracting, product development, corporate governance, regulatory compliance, trademark and patent strategies, competitive issues, data privacy, and managing disputes of all types. My background as a litigator guides informed risk decisions, based on a real-world understanding of how and when things go wrong. I’m admitted to the California Bar, and always happy to talk.
Experience
Associate General Counsel, Go-to-market
Feb 2025 — Present · Santa Barbara, CA, US
Education
University of Helsinki
Study Abroad
2010 — 2010
University of Cambridge
Study Abroad
2008 — 2008
University of California, Los Angeles - School of Law
Doctor of Law - JD
2011 — 2014
University of Missouri-Columbia
BA in Political Science. BA in Philosophy. Certificate in Multi-Cultural Studies.
2006 — 2010
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