William Herbert

In-House Counsel | Strategic Business Partner | SaaS & Technology | MoFo Alum | Rugby Coach

Role
Associate General Counsel, Go-to-market at AppFolio
Location
Santa Barbara, CA, US
LinkedIn followers
500 followers

About William Herbert

I believe in light-touch guidance that allows a business to move with confidence and pace; that strong relationships, knowledge of the business, and a genuine desire to serve are the hallmarks of good in-house counsel; and that a strong legal team will drive business growth.My speciality is helping high-growth SaaS and technology companies deliver for their investors and their customers. I’m experienced with commercial contracting, product development, corporate governance, regulatory compliance, trademark and patent strategies, competitive issues, data privacy, and managing disputes of all types. My background as a litigator guides informed risk decisions, based on a real-world understanding of how and when things go wrong. I’m admitted to the California Bar, and always happy to talk.

Experience

  1. Associate General Counsel, Go-to-market

    AppFolio

    Feb 2025 — Present · Santa Barbara, CA, US

Education

  • University of Helsinki

    Study Abroad

    2010 — 2010

  • University of Cambridge

    Study Abroad

    2008 — 2008

  • University of California, Los Angeles - School of Law

    Doctor of Law - JD

    2011 — 2014

  • University of Missouri-Columbia

    BA in Political Science. BA in Philosophy. Certificate in Multi-Cultural Studies.

    2006 — 2010

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William Herbert — Associate General Counsel, Go-to-market at AppFolio in Santa Barbara, CA, US | Unifers