William B. Baxley

About William B. Baxley

Over three decades of leadership experience in both military and civilian sectors…

Experience

1. Product Marketing Manager

   Creative Nxgen Petroleum

   Jun 2025 — Present · US

   Key Responsibilities1. Sales Leadership & Business Development• Develop and execute sales strategies targeting new and existing sectors: construction, transit, universities, hospitality, rental fleets, government.• Identify new service territories and partnerships; expand national delivery collaboration.• Set aggressive targets, monitor pipeline, forecast performance, and report metrics.• Lead key account management and negotiation—pricing, terms, and contract execution.2. Marketing & Brand Strategy• Design and manage multi-channel marketing campaigns (digital, print, trade shows, fuel cards).• Oversee brand consistency across collateral, website, and advertising efforts (SEO, social, fuel card campaigns).• Coordinate promotional calendar (conferences, seasonal outreach, partner programs).• Analyze campaign ROI, boost lead flow and brand awareness.3. Product Development & Portfolio Management• Drive the development and rollout of new products including BRM metallurgy blend, spill kits, tanks and tank monitoring solutions.• Conduct customer research and competitor analysis to shape product positioning.• Collaborate with Technical, Operations and Suppliers to define product specs, pricing, packaging, logistics.• Prepare go to market plans including training for Sales team and Customer Support.4. Cross Functional Collaboration• Work closely with Dispatch, Client Services, Fleet Operations, and Founder to ensure timely deliveries and high customer satisfaction.• Coordinate with Finance on budgeting, pricing models, and commercial agreements.• Educate internal teams on product features, benefits and sales tactics.5. Leadership & Team Development• Directly manage and mentor junior staff (Sales Representatives, Marketing Assistants).• Cultivate a high-performance culture focused on results.

Education

• Southern Illinois University, Carbondale

  Bachelor's Degree, Electronics Management

• Belhaven University

  Master of Business Administration (M.B.A.), Organizational Leadership

• Occupational Safety Councils of America

  Certification, Certified Safety and Health Official

  2014 — 2014

Skills

• Powerpoint
• Leadership
• Key Person Protection
• Income Protection
• Management
• Team Building
• Retirement Income Strategies
• Social Networking
• Whole Life Insurance
• Customer Service
• Marketing
• Permanent Life Insurance
• Universal Life Insurance
• Strategic Planning
• Cross-Functional Team Leadership
• Term Life Insurance
• Personal Finance
• Protection Planning/Family Security
• Planning
• Project Management
• Customer Satisfaction
• Small Business
• Problem Solving
• Business Planning
• Operations Management
• Public Speaking
• Process Improvement