William McCormick
Marketplace Channel Manager @Cotopaxi
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WORK HISTORY
Marketplace Channel Manager @Cotopaxi
Salt Lake City, UT, US
I oversee everything related to marketplaces at Cotopaxi. This includes managing our direct wholesaling partnership with Amazon, where I have been leading the transition and overall channel management. Additionally, I handle our marketplace collaborations with retailers like Nordstrom, Bloomingdale’s, and TikTok Shop. Managing tasks such as catalog and order management, systems integration, and profitability optimization. I also contribute to Cotopaxi’s resale program by offering eCommerce management and strategic guidance to extend the lifespan of our products and support our sustainability mission
EDUCATION
St. Norbert College
Bachelor's of Business Administration, Accounting, Finance, & Economics
ABOUT WILLIAM MCCORMICK
As the Marketplace Channel Manager at Cotopaxi, I support the daily operations and performance of the various marketplaces we partake in.I have a Bachelor\'s of Business Administration with a triple major in Accounting, Finance, and Economics from St. Norbert College. I contributed to the St. Norbert\'s Center for Business and Economic Analysis as a Research Analyst Fellow, discovering local data points and generating stories for clients. I was also a keynote student presenter at the State of the Economy event, where I discussed current labor market trends with over 100 individuals and 50 different local businesses. My passion for data analysis and eCommerce stems from my curiosity and enthusiasm for learning new skills and solving problems. I am always eager to explore new opportunities and challenges that can help me grow and add value to the organizations I work with. Outside of work, I enjoy outdoor activities such as mountain biking, skiing, backpacking, and landscape/wildlife photography.
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