Willi Goossen
A multi lingual dynamic and results-driven global executive. Adept at partnering with private equity and executive teams to drive long-term profitability.
- Role
- Chief Financial Officer at Caring
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Willi Goossen
CFO | Operating Executive | PE-Backed Value Creation | Integration • Cash Discipline • Systems ModernizationI’m a C-suite operating executive with 20+ years of experience leading multi-site businesses and global enterprises through integration, performance acceleration, and operational transformation. I partner closely with CEOs and operating leaders to translate strategy into execution—building teams, modernizing systems, strengthening governance, and improving cash conversion and profitability.My background includes PE-backed portfolio companies and global leadership roles at Mercedes-Benz, with experience across the U.S. and Europe and projects in China and Greece. I’m hands-on across finance and operations, including FP & A, accounting/close, treasury, working capital, pricing and margin analytics, ERP/IT modernization, and board and lender reporting.Core strengths include:Value Creation & Turnarounds: Drive performance improvement through KPI cadence, cost discipline, and operating rhythmIntegration & M&A: Lead multi-entity integrations, governance standardization, and scalable reportingCash & Working Capital: Improve liquidity through forecasting, AR discipline, inventory governance, and vendor terms strategySystems & Process Modernization: ERP implementations/upgrades, automation, controls, and decision-ready reportingStakeholder Leadership: Board, sponsor, and lender-facing leadership; covenant compliance and audit-ready reportingI thrive in fast-paced environments where operational excellence, financial discipline, and strong leadership teams drive sustainable results.
Experience
Chief Financial Officer
Apr 2019 — Present · Charlotte, NC, US
Caring.com is a leading senior care resource for family caregivers seeking information and support as they care for aging parents, spouses and other loved ones.• Led investor relations, securing engagement with private equity firms and board members, driving financial transparency.• Accelerated financial reporting efficiency by 44% through ERP system upgrades and process optimization.• Decreased bad debt by 65% and improved DSO by 26%• Reduced software spent by over $800k per year• Enhanced cash flow management by implementing early invoicing strategies and refining collections policies, improving working capital efficiency.• Played pivotal role in successful divestment of 50% of company to private equity.• Implemented 401(k) plan and renegotiated health and insurance policies, reducing costs and improving employee benefits.• Secured multi-million-dollar revolving line of credit (LoC), strengthening liquidity and increasing operational flexibility.• Spearheaded relocation of headquarters from San Mateo, California to Charlotte, North Carolina, ensuring seamless business continuity and operational efficiency.
Education
Fairleigh Dickinson University
Bachelor of Science (BS)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.