Will Hurley
Performance TV Strategist
- Role
- Performance Tv Strategist at MNTN
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Will Hurley
I am currently a senior Management major with an emphasis in entrepreneurship at Clemson…
Experience
Performance Tv Strategist
Sep 2025 — Present
I help brands unlock the performance power of Connected TV through MNTN — the industry’s leading platform for measurable, automated television advertising. We make TV as simple, targeted, and accountable as paid social, giving marketers full-funnel attribution, real-time reporting, and the ability to drive actual revenue outcomes (not just impressions).I partner with growth-focused teams across ecommerce, retail, and DTC to help them reach high-intent audiences on premium networks like Hulu, ESPN, Discovery, and more. My goal is to simplify CTV, cut through the noise, and show brands how TV can finally work like the rest of their performance channels.If you’re exploring new ways to scale, diversify spend, or improve ROAS, always happy to connect.
Education
High Point University
B.S.B.A., Business Administration and Management, General
2019 — 2021
Clemson University
Business Administration and Management, General
2021 — 2023
Manheim Township High School
High School Diploma
2016 — 2019
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