Will Hope

About Will Hope

Over the last 14+ years at Experian, I’ve helped scale direct, indirect, and strategic partner businesses across automotive, financial services, and data-driven software markets—progressing from frontline sales leadership to owning national partner channels and nine-figure revenue portfolios. What’s remained constant is a focus on execution: aligning strategy, partners, and teams to produce repeatable results.Today, I serve as Vice President, Automotive Indirect Partners, leading Experian Automotive\'s indirect channel. My role spans revenue growth, partner strategy, and operational performance across credit, fraud, and technology partners. I work closely with sales, product, and operations leaders to design data-driven operating models, expand partner-led distribution, and deliver consistent outcomes in complex, regulated environments.Earlier roles across Specialized Partner Markets and Strategic Sales sharpened my approach to ecosystem-led go-to-market strategy. Along the way, I’ve led national teams, exceeded revenue targets across multiple years, integrated acquisitions, and helped open new markets while strengthening core businesses. Those experiences shaped how I lead today—clear priorities, accountability, and systems that scale beyond any one individual.I’m passionate about building durable partner strategies, developing leaders, and creating organizations that balance rigor with adaptability. I believe the most effective growth comes from disciplined execution, strong partnerships, and teams aligned around clear priorities and shared accountability.

Experience

1. Vice President, Automotive Indirect Partners

   Experian

   Nov 2024 — Present · Schaumburg, IL, US

   Executive leader driving commercial growth and partner ecosystem strategy for Experian Automotive’s indirect channel, overseeing performance and expansion of credit, fraud, and technology solutions across the automotive market. Lead and scale indirect partner channel responsible for a nine-figure revenue portfolio, with accountability for pipeline health, partner productivity, and long-term growth strategy. Designed and executed a data-driven partner operating model that focuses on forecast accuracy, partner engagement, and GTM alignment across sales, product, and marketing. Supported expansion into new automotive use cases and partner-led distribution paths, increasing market coverage while strengthening performance in core segments. Partner closely with executive leadership, product, and operations teams to align roadmap priorities with partner and customer demand in a regulated, high-complexity environment

Education

• Aurora University

  Master of Business Administration (MBA)

  2015 — 2018

• New York University

  English Language and Literature, General

  2001 — 2002

• University of Iowa

  Bachelor of Arts - BA, English Language and Literature, Chemistry - Minor

  2002 — 2005

Skills

• Salesforce.com
• Recruiting
• Automotive
• Sales
• Email Marketing
• Account Management
• Sales Management
• Social Media
• Strategy
• Cold Calling
• New Business Development
• Management
• Marketing
• Digital Marketing
• B2b
• Customer Retention
• Direct Sales
• Selling
• Advertising
• Online Advertising
• Lead Generation
• Customer Acquisition
• Direct Mail
• Sales Process