Will Holger Hansen

About Will Holger Hansen

We need to be physically active, especially in community settings that can bring all kinds of people together. We need to prioritize fun, a sense of play, and creative exploration, especially in the face of extremely serious challenges. Ready to create that reality locally and globally? Send me a DM and let\'s chat about ways we could collaborate.Now, how did I get to this mission today? Helping others to grow strong both with physical and mental health, has always been my central focus and motivator. This journey has taken many different directions, here\'s the story:In the Prequel:I struggled with depression and mental health in general as a kid. Sports and exercise were a way out of the dark and something positive to focus on. I loved video games and it felt incredible to see progress from training myself like I had been training my Pokémon. Or to improve on my previous bests, like my time trial records in Mario Kart.In Season 12•••••19)-\"Exercise is Medicine\"Focusing in on the intersection of sports, fitness, food, and social impact.In school, I researched the dual crises of food insecurity and obesity and I became a personal trainer at 18 years old. I developed an app prototype to help athletes find open fields to practice/play, and created a meal prep company to support clients. I volunteered to help more kids be able to play through Good Sports and to combine fitness and social emotional learning at Boston English. I grew an at-home and on-site fitness company from early stages as the first biz dev hire, growing every year into a multi-six figure revenue company. In Season 22•••••25)\"Drive to Survive\" Developing creative solutions and experiences that connect global and local challenges.I completed over trips as a rideshare driver while advocating at the state level for essential rights for drivers. Trialed relocating to Lyon, France and learned product design for fitness equipment prototyping. I performed in a multilingual poetry theater show in France and created a poetry EP in support of driver advocacy. I built a sweet potato desserts company and an online fitness coaching business. Traveled the world through Workaway and connected the local and global with the United Nations Association of the USA and UNITE 2030. I\'ve specialized in freelance digital marketing for other trainers, coaches, and sports companies. I returned to in-person fitness coaching by teaching classes at Boston Bouldering Project. And I became a tour guide, telling the stories of Boston\'s history, culture, and food.

Experience

1. Brand Strategy Consultant

   Sweetness The Just Food Co

   Jul 2020 — Present

   Providing freelance marketing strategy, content writing, and design services for fitness, sports, and CPG brands. Creating events focused on movement, action-taking, and community building.

Education

• Massachusetts Institute of Technology

  Professional Certificate (MITxPRO), Additive Manufacturing for Innovative Design & Production

• Boston University

  Bachelor of Science - BS

• Doherty Memorial High School (Worcester, MA)

  High School Diploma

• Questrom School of Business, Boston University

  Bachelor of Science in Business Administration - BSBA, Organizational Behavior Studies

Skills

• Marketing
• Strength Training
• Public Speaking
• Athletics
• Teaching
• Leadership Development
• Entrepreneurship
• Personal Training
• Community Outreach
• Strength & Conditioning
• Program Management
• Team Leadership
• Leadership
• Fitness
• Management
• Team Building
• Strategic Planning
• Sports
• Wellness
• Networking
• Teamwork
• Coaching
• Customer Service
• Training