Will Groff
Paid Media Strategist, Global Subscriber Acquisition at Warner Bros. Discovery
- Role
- Paid Media Strategist at Warner Bros. Discovery
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Will Groff
Experienced marketing professional with a passion for sharing stories. My expertise lies…
Experience
Paid Media Strategist
Oct 2023 — Present
As a Paid Media Strategist at WBD, I plan performance media strategy for Max (formerly HBOMax) centered on tentpole campaigns. This involves optimizing working closely with marketing teams to generate creative and plan tests for evergreen and tentpole content – including offers and launch campaigns. I am also responsible for writing in-depth weekly reports to track progress against goals, modifying strategy based on data from these reports and consistently keeping CPA below LTV across all platforms. On top of all that, I am responsible for full campaign planning, execution and reporting for discovery+, which maintains a media budget between $1.3M-$3M per month.
Education
Queen Mary University of London
Study Abroad, Media Studies and English
University of Southern California
Bachelor of Arts - BA, Cinema & Media Studies, English (Creative Writing)
2014 — 2018
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