Willem Boom

About Willem Boom

As Global Head of Sales at The Ariel Group, I lead the sales organization with a clear focus on driving disciplined growth, increasing forecast accuracy, strengthening pipeline quality, and building a more rigorous commercial operating cadence. My work centers on aligning sales, marketing, and client success around the right accounts, the right opportunities, and the right actions to generate more predictable revenue. I am also helping position Ariel more strategically with executive buyers who are looking to improve leadership effectiveness, communication, team alignment, and organizational performance in measurable ways.More broadly, I am a global sales leader with more than 25 years of experience building, leading, and coaching high-performing teams across EdTech, learning, and enterprise growth environments. My background spans direct enterprise sales, channel and alliance strategy, and partner-led go-to-market models, with a consistent focus on operational discipline, accountability, and scalable growth.Over the course of my career, I have led commercial organizations through growth, transformation, and market expansion by bringing rigor to sales process, pipeline management, forecasting, and cross-functional execution.At Totara Learning, I helped scale annual recurring revenue from to more than $17 million in under five years while building and enabling a global ecosystem of more than 120 reseller partners.At D2L, I helped grow the partner business from 1 percent to 15 percent of company revenue, increased partner-driven pipeline to 25 percent of global totals, and established strategic alliances across North America, Latin America, Brazil, EMEA, and APAC, including global partnerships with AWS and Ellucian.At FileWave, I led co-selling motions with CDW, SHI, and TD SYNNEX that improved alignment across sales, partners, and customer success, reduced churn, and supported both expansion and new logo growth.At Boundless Learning, I helped lead a return-to-growth strategy focused on rebuilding commercial fundamentals, improving execution, reactivating partnerships, and creating clearer revenue ownership across the business.I have worked across corporate learning, higher education, K-12, government, and associations, leading teams and go-to-market strategies that deliver measurable business results. What defines my leadership approach is a strong belief that sustainable growth comes from clarity, accountability, operational rigor, and a sharp connection between customer value and commercial execution.

Experience

1. Executive Member

   Partnership Leaders

   Jan 2023 — Present · Bend, OR, US

Education

• Corona Del Mar High School

  High School Diploma

• Webster Leiden Campus

  Bachelor of Business Administration - BBA, Marketing

• Webster University

  Bachelor of Arts, Management with an Emphasis in Marketing

Skills

• Marketing Strategy
• Security
• Enterprise Software
• Moodle
• Sales Management
• Cloud Computing
• Learning Management Systems
• Networking
• Selling
• Start-Ups
• Open Source Software
• Sales Process
• Organizational Development
• Blended Learning
• Consulting
• Account Management
• Business Process
• Staff Development
• Business Alliances
• E-Learning
• Channel Partners
• Sales
• Coaching
• Strategic Partnerships
• Leadership
• Saas
• Business Development
• Instructional Design
• Lead Generation
• Leadership Development
• Executive Management
• Solution Selling
• Strategy
• Talent Management
• Learning Management
• Integration
• Channel Management
• Open Source
• Organizational Learning
• Program Management