Will Elliott

About Will Elliott

I’m a storyteller at heart — but my medium is data. Over the years, I’ve built a career on transforming numbers into narratives that drive action, align teams, and shape strategy. My journey spans the evolution of marketing itself — from the days of analog campaigns and direct mail to today’s digital-first, hyper-personalized world. Along the way, I’ve also spent time in sales and broader business roles, giving me a unique 360° view of how marketing efforts resonate in the real world.I believe that data is most powerful when it’s humanized — when it’s used not just to measure, but to explain, inspire, and guide. Whether I’m analyzing campaign performance, uncovering market trends, or advising leadership on growth opportunities, my goal is the same: tell the right story, at the right time, to the right audience.

Experience

1. Senior Marketing Analytics Manager

   Oracle

   Jun 2020 — Present · Redwood City, CA, US

   Translating complex data into actionable insights for marketing, sales, and leadership teams, enhancing decision-making processes• Develop and maintain reporting dashboards to track campaign ROI and customer journey trends, improving visibility and accountability• Collaborate with cross-functional teams to align marketing strategies with business goals, driving revenue growth and optimizing marketing spend• Launched AI-driven chatbot, increasing sales leads and improving customer experience

Education

• Campbell University

  Bachelor's Degree, Mass Communication/Media Studies/Public Relations

  1991 — 1995

Skills

• Netsuite
• Lead Generation
• Digital Strategy
• Social Media Marketing
• Sem
• SEO
• Friendly Personality
• Salesforce.com
• Social Media
• Marketing Strategy
• Online Marketing
• Online Advertising
• Integrated Marketing
• E-Commerce
• Advertising
• Hubspot
• Newsletters
• Sales
• Customer Service
• Digital Media
• Email Marketing
• Marketing
• Business Development
• Marketo
• Digital Marketing
• Start-Ups
• Creative Direction
• Analytics