Will E.

Sr. SEO Manager | Scaling Organic Search with AI | E-Commerce SEO | Programmatic Content | Zoro.com

Role: Sr Manager, Seo at Zoro.com
Location: Cincinnati, OH, US
LinkedIn followers: 500 followers

Information TechnologyView LinkedIn profile

Experience

Sr Manager, Seo
Zoro.com
Jun 2022 — Present · US
Lead organic search strategy for Zoro.com, a large-scale industrial e-commerce platform with millions of SKUs, managing a team of three SEO professionals.Apply AI across the full SEO workflow — from scaling programmatic e-commerce content and optimizing product detail pages, to enhancing structured product data quality, automating reporting, and streamlining recurring tasks. Partner with Merchandising and Category Management to accelerate product data improvements that directly impact on-page optimization at catalog scale.Own SEO initiatives including scaled content creation and updates across a product assortment of millions of SKUs. Collaborate with the SEO Product team to prioritize and push through development changes that benefit organic search. Conduct content testing to improve organic visibility in Google\'s popular products and Shopping surfaces. Work cross-functionally with Paid Search, Pricing, and Fulfillment teams to align on feed optimizations and help non-SEO stakeholders understand and improve their impact on organic search performance.Key focus areas: Enterprise SEO · E-Commerce SEO · Programmatic SEO · AI-Powered Content Creation · On-Page Optimization · Technical SEO · XML Sitemaps · Google Shopping · Cross-Functional Collaboration · Team Leadership · Google Search Console

Education

Thomas More University
Bachelor of Arts (B.A.), English
2007 — 2011

Skills

Link Building
Editing
Microsoft Word
Multivariate Testing
SEO Audits
SEO Copywriting
Copywriting
Web Design
Blogging
Web Content
Google Adwords
Microsoft Office
Powerpoint
Microsoft Excel
User Experience
Acoustic Guitar
Predictive Analytics
Search Engine Optimization (SEO)
Usability Testing
Clicktale
Digital Marketing
Poetry
Organic Search
Ppc
Internet Trends
Social Media
Online Marketing
Conversion Optimization
Google Analytics
Web Marketing
Content Marketing
Sem
Adobe Creative Suite
General Aviation
SEO
Web Analytics

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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Experience

Sr Manager, Seo

Education

Thomas More University

Skills

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