Will Mott
Award-Winning Sales Leader | Wholesale & Retail Growth Strategist | Outdoor & Performance Gear Expert | Fenix Outdoor, Mammut North America, Rincon Group, Apex Sales LLC, Under Armour
- Role
- National Sales Manager, Hanwag, Fjällräven at Fenix Outdoor
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Will Mott
Will Mott drives sales, builds high-performing teams, and expands market presence in the…
Experience
National Sales Manager, Hanwag, Fjällräven
Sep 2022 — Present · Louisville, CO, US
Hanwag is a premium footwear brand specializing in high-performance hiking, trekking, and mountaineering boots known for craftsmanship, durability, and sustainability. Fenix Outdoor’s portfolio also includes Fjällräven, Primus, and Royal Robbins.Wholesale Leadership: Directs Hanwag U.S. wholesale ops, leading sales strategies in the Outdoor and Hunt segments to maximize revenue and market share; supports Fjällräven sales reps, presentations, and new business acquisition.Team Management: Oversees and mentors a team of 23 sales reps across seven territories, driving performance through structured preseason planning and at-once business growth.Revenue Growth: Surpassed the 2024 budget goal by 124%, leveraging data-driven forecasting, strategic account support, and targeted sales initiatives.Demand Planning: Collaborate with internal teams to refine seasonal forecasting and inventory purchasing, ensuring optimal supply chain efficiency and sell-through.Pricing Strategy: Establish competitive pricing structures for future seasons while developing strategic closeout programs to minimize aged inventory.Account Expansion: Strengthen existing client relationships while aggressively identifying and securing new accounts to expand brand presence and sales opportunities.Sales Enablement: Spearheaded onboarding of new accounts and drove adoption of the Elastic B2B platform to streamline order management and forecasting.Product Positioning: Lead seasonal and direct-to-market merchandising briefs, coordinating sample buys and compelling presentations for internal and external line showings.Marketing Execution: Develop and implement high-impact marketing strategies tailored to the North American market, increasing brand visibility and customer engagement.Event Management: Plan, execute, and optimize national sales meetings and trade show activations, ensuring seamless brand representation and business growth.
Education
Texas State University
Bachelor's degree, English Language and Literature/Letters
2009 — 2013
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.