Will Chen
Owner @Intuitico Inc
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WORK HISTORY
Owner @Intuitico Inc
Mississauga, ON, CA
We operate as an Opportunity Engineers for building-materials wholesalers, distributors, and manufacturers—using data, analytics, and market intelligence to expose where growth is hiding and where sales effort is being wasted. We design fact-based territory, prospect, and market-opportunity models that turn noisy data into clear signals sales leaders can act on quickly. This includes compressing bloated lead lists, identifying high-yield regions and segments, and translating a growth vision into executable sales focus. Other capability include building custom GPT-powered tools and analytics workflows that allow teams to continuously surface demand signals, track market shifts, and make sharper sales decisions—delivering quick wins today while building durable long-term market share.
EDUCATION
University of Toronto
Bachelor of Arts (B.A.), Industrial Relations & Human Resources
SKILLS
ABOUT WILL CHEN
I help building-materials wholesalers, distributors, and manufacturers uncover hidden growth, eliminate wasted sales effort, and build territory strategies that actually move revenue.I’m the Founder of Intuitico, an Opportunity Engineering firm that blends data analysis, market insight, and real-world sales strategy to deliver quick wins and long-term market share gains.With 15+ years in the building-materials industry — leading product, sales strategy, marketing, and data analytics at companies ranging from tens of millions to billions in annual revenue — I understand the sales challenges and operational realities most teams face.
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