Will Berrey

About Will Berrey

I’m a strategic, data-driven product leader with 20+ years of experience developing…

Experience

1. Senior Director of Product Management

   IBS Software

   Jul 2017 — Present · Las Vegas, NV, US

   Lead end-to-end strategy, development, and execution of B2C technology solutions, overseeing cross-functional teams across product, engineering, and business units to scale innovation, optimize market positioning, and drive revenue from enterprise clients. Oversee and develop team of six Product Managers, providing strategic guidance and fostering talent growth while indirectly supporting up to 100 global, cross-functional personnel to enhance product management efficiency. Develop AI-powered content generation solutions that utilize large language models (LLMs) to automate personalized digital content, optimizing SEO performance, user engagement, and conversion rates. Manage multimillion-dollar product portfolio budgets, driving quarterly and annual revenue forecasting, cost analysis, and resource allocation to maximize financial efficiency and profitability. Collaborate with Sales and Marketing to develop go-to-market strategies, align cross-functional teams, and position products to meet business objectives.Select Achievements More than doubled hotel unit revenue in three years by developing and launching two flagship products that expanded market reach and customer engagement. Reduced operational costs and migrated legacy enterprise applications to AWS by leading major architectural overhaul of Demand Gateway platform, a hotel distribution system processing 82M+ searches daily. Increased conversion rates up to 10% and boosted profitability by 400% through machine learning-driven dynamic pricing and personalized promotions. Improved business intelligence and decision-making by expanding analytics capabilities, enabling market trend analysis and optimized competitive pricing strategies. Championed Agile transformation during organization-wide transition from Waterfall to Agile, leading change management and evangelizing SCRUM and Kanban methodologies to scale Agile culture across 3K-person development organization.

Education

• Carnegie Mellon University

  Bachelor's Degree, Business and Economics

  1993 — 1997

Skills

• Mobile Devices
• Pos
• Quality Assurance
• Hospitality Management
• Training
• Testing
• Leadership
• Agile Methodologies
• Management
• Team Building
• Project Planning
• Software Implementation
• Salesforce.com
• Business Intelligence
• Ticketing Software
• Sap
• Digital Signage
• Integration
• Mobile Applications
• Software Documentation
• Team Management
• Resorts
• Customer Relationship Management (Crm)
• Analytics
• Vendor Management
• Business Strategy
• Hotels
• Requirements Analysis
• Sap Implementation
• Cross-Functional Team Leadership
• Software Development
• Event Management Software
• Business Analysis
• Product Innovation
• Software Installation
• Marketing
• Property Management Systems
• Strategy
• E-Commerce
• Saas