Will Bender
Digital Communications Manager at Volvo Trucks North America
- Role
- Digital Communications Manager at Volvo Trucks North America
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Will Bender
Proven marketing professional managing a global brand\'s digital, social, and online…
Experience
Digital Communications Manager
Sep 2018 — Present · Greensboro/Winston-Salem, NC, US
Digital and social lead, focused on content creation driving traffic and engagement across Volvo Trucks channels- Creative oversight, direction, and distribution of significant marketing campaigns: Unboxing, Get On Board, Cash Machine, JoyRide, Chiropractor. The Chiropractor campaign resulted in 10.4M video views and over 99K engagements- Since 2015, built the most robust social media presence in the North American trucking industry. In 2021, organic efforts led to over engagements and total followers- Developed content and marketing strategies for several truck launches.(VNR, VNL, VNX, VHD, VAH, and VNR Electric)- Spearheaded Volvo Trucks online truck configurator, which has resulted in more than submissions to date.
Education
University of North Carolina at Greensboro
Bachelor of Science (B.S.)
2008 — 2012
University of North Carolina at Greensboro
Master of Business Administration (M.B.A.)
2013 — 2015
Skills
- Event Management
- Microsoft Word
- Executive Administrative
- Exponential Smoothing
- Social Networking
- Hospitality
- Regression Analysis
- Sports Management
- Golf
- Student Affairs
- Sales
- Forecasting
- Customer Service
- Brand Management
- Social Media
- Sports Marketing
- Statistics
- Public Speaking
- Powerpoint
- Microsoft Excel
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