Willa Robertson
Head of Global Marketing & Communications, Initiative
- Role
- Head of Global Marketing & Communications at Initiative
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Willa Robertson
Passionate communications professional with deep experience developing data-driven stories and content and leading internal and external communications programs across audiences including reporters, clients, prospects, talent, analysts, and key stakeholders. I\'ve successfully partnered with senior leaders to uncover and promote client work, talent, agency passion projects, and awards. Proven track record of elevating thought leadership (300+ POVs and counting) focused on industry trends and news, and successfully pitching senior leaders for speaking opportunities and bylines.
Experience
Head of Global Marketing & Communications
Jan 2023 — Present · New York, NY, US
Education
Sarah Lawrence College
Bachelor’s Degree
2006 — 2010
Skills
- Social Media
- Editing
- Conversational in Italian
- Writing
- Public Speaking
- Public Relations
- Event Planning
- Research
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