Willa Crolius
Senior CX Designer at Genlyte a Signify Business
- Role
- Senior Customer Experience Designer at Genlyte Solutions A Signify Business
- Location
- Burlington, MA, US
- LinkedIn followers
- 500 followers
About Willa Crolius
Wilhelmina (Willa) Crolius is a human-centered designer with a background in industrial design and user research. She has worked on projects ranging from community programs analysis, historic sites, public parks and a mix of products ranging from medical equipment, watches and furniture. Recent work includes exploration of technological systems and services including websites, apps, digital learning platforms and smart lighting systems. During her time at the Institute for Human-Centered Design, Willa worked with the Massachusetts Cultural Council’s UP Innovation and Learning Networks, conducting contextual inquiry design reviews of more than a dozen cultural organizations with the greater goal of making inclusive cultural practices a staple of the arts experience in Massachusetts. She designed and led training programs on how to build capacity through the engagement of users/experts with Perspectiva, an NGO in Russia, and traveled to Moscow and St. Petersburg several times to consult on inclusive culture and education practices. In 2013, she presented a user/expert analysis of medical equipment to the US Access Board, a federal agency in Washington, D.C, that promotes equality for people with disabilities.Willa received a double master’s degree from the Royal College of Art (MA) and the Imperial College of London (MSc) in Innovation Design Engineering in the spring of 2018. Willa has been described as a catalytic designer – an accelerator of design thinking who gets the right people and research into play. She is currently a senior customer experience designer at Signify. Previous clients have included, among others, Bridgestone, Invisalign, Olympus, Western Union, American Express, USAA, Meijer, Chicago Tribune, US State Department, National Endowment for the Arts, and the Smithsonian National Asian Art Museum.
Experience
Senior Customer Experience Designer
Genlyte Solutions A Signify Business
Aug 2022 — Present · Burlington, MA, US
Education
Royal College of Art
Master of Fine Arts - MFA, Design
School of the Art Institute of Chicago
Bachelor of Fine Arts (BFA), Industrial and Product Design
2008 — 2011
Imperial College London
Masters of Science - MSc, Engineering
Skills
- Photoshop
- Color Darkroom
- Cnc Fabrication
- Black & White Darkroom
- Design Thinking
- Sketching
- Scanners
- Digital, 35 Mm, & Medium Format Cameras
- Microsoft Office
- Printers
- Laser Cutting
- Illustrator
- Indesign
- Rhino 3d
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