Will Weisz
Marketing Director at Ski Bluewood I Freelance Photographer
- Role
- Marketing Director at Ski Bluewood
- Location
- Walla Walla, WA, US
- LinkedIn followers
- 500 followers
About Will Weisz
I’m a Washington-based photographer and artist focused on snowboarding, outdoor lifestyle, and action sports. Nearly a decade behind the lens has shaped a style rooted in strong narrative, clean composition, and a natural feel for adventure. Alongside freelance work for outdoor brands and athletes, I lead marketing at Ski Bluewood, where I handle content, social media, events, and design, blending creativity and strategy to make ideas stand out.
Experience
Marketing Director
Oct 2025 — Present
Marketing Strategy & Growth: Evolved from executing campaigns to developing Bluewood’s full-funnel marketing ecosystem across web, email, social, and on-mountain channels- Website & Conversion Optimization: Led ongoing management and strategic updates to Bluewood.com, improving UX, conversion paths, and alignment with revenue-driving initiatives- Analytics & Infrastructure: Implemented GA4, UTM, and cross-domain tracking to establish reliable attribution and enable data-driven decision making- Email & Brand Development: Rebuilt email marketing program and established a consistent Bluewood tone and style across all communications- Cross-Functional Leadership: Partnered with GM, ski school, e-commerce, and content teams to align pricing, product offerings, and marketing rollout- Brand, Partnerships & Execution: Ensured brand consistency across all channels while leading partnerships and executing agile, real-time marketing in a dynamic resort environment
Education
Whitman College
Bachelor's degree
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