Will Underwood
Marketing116 LLC
- Role
- Co-owner Google Ads Manager at Marketing116
- Location
- Hickory, NC, US
- LinkedIn followers
- 500 followers
Experience
Co-owner Google Ads Manager
Jan 2020 — Present · Hickory, NC, US
Manage all areas of Google for clients including; PPC ads, Business Profiles, Analytics, YouTube, reporting, etc. • Managed a team of Google Ads specialists, overseeing campaign strategies, performance, and training initiatives.• Conducted regular performance evaluations, identifying areas for improvement and implementing strategies to achieve and exceed KPIs.• Provided mentorship and training to a team of specialists, enhancing their proficiency in campaign optimization and client communication.• Conducted in-depth keyword research and competitor analysis to optimize campaign performance and enhance client ROI.• Crafted compelling ad copy and designed effective creatives, contributing to large improvements in campaign engagement metrics.• Implemented budget management techniques, consistently meeting and exceeding client goals while ensuring optimal resource allocation.
Education
Liberty University
AA, Business Management
2007 — 2010
Catawba Valley Community College
Computer Engineering
2000 — 2002
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