Will Taylor

About Will Taylor

I am a Brand Leader with an MBA and multinational experience across the US, SE Asia, UK, Europe, and India for companies like Amazon, Interbrand, and Ogilvy. My expertise includes strategic brand management, creative thought leadership, and organizational transformation, working with key stakeholders to develop and execute their vision. I excel in capturing customer insights to inspire communications, UX, and CX. As a change agent, I leverage relationships and adapt strategies to boost company awareness. As a brand strategist, I am a passionate storyteller with strong interpersonal skills, building authentic trust and empathy. While I am a competent individual contributor, I also lead and develop global, multicultural teams that achieve objectives and optimize profitability. Notable successes include rebranding Fire TV, leading Jardine Matheson\'s first branding initiative in 180 years, and helping Traveloka raise $400MM. I am an experienced leader in brand transformation, consistently delivering success by driving brand development and awareness, whether directly or through leading high-performing teams. Areas of expertise: Strategic Leadership Customer Research Product Development Storytelling Relationship Management Research & Development Brand Creation / Strategy Operational Management Creativity & Innovation Marketing / Content Strategy Business Development Critical Thinking Problem-Solving

Experience

1. Senior Brand Strategist

   Amazon

   Apr 2020 — Present · Seattle, WA, US

   Report to Director of Brand for Amazon Devices tasked with developing and managing Amazon’s consumer electronics brands, including Alexa, Kindle, Echo, and Fire TV, respectively, the most popular AI assistant, e-reader, smart speaker, and streaming TV brands worldwide. Key Projects & Achievements Successfully completed more than 40 brand, naming, and creative strategy assignments working at the intersection of customer research, business strategy, and creative execution. Led a series of effective strategic initiatives that raised the bar on customer obsession, innovation, and brand strategy, with consumer research identifying significantly more brand awareness. Built a positive and developing emotional response,\'brand love,\' to the products across the business.Skills: Brand Strategy · Branding & Identity · Content Strategy · CX · Process Improvement · Technology

Education

• INSEAD

  Master of Business Administration - MBA

• Dartmouth College

  Bachelor of Arts - BA