Will Tanner
Commerce Analytics Practice Lead @ Verndale | Digital Analytics, CRO Growth
- Role
- Commerce Analytics Practice Lead at Verndale
- Location
- Salem, UT, US
- LinkedIn followers
- 500 followers
About Will Tanner
As a Senior Analytics Implementation Consultant at Horizontal Digital and a Co-Founder/Co-Owner of a new venture, I leverage my expertise in data architecture, analysis, and optimization to help organizations achieve their goals and grow their businesses. I am also pursuing a dual degree in Data Science and Business Analytics at Eastern University, where I learn the latest tools and techniques to enhance my skills and knowledge. My passion is to empower organizations to embrace a data-driven culture, fostering informed decision-making at every level. I have managed and audited over 50 different clients\' Google Analytics accounts, ranging from Fortune 500 companies to scaling startups, using Google Tag Manager and Data Studio to track, visualize, and report user behavior and performance metrics. I have also contributed to the conversion rate optimization and personalization of web campaigns and platforms, using digital psychology and persuasion principles, and integrating third-party data sources and APIs. I am always eager to explore new ways to track, analyze, and gain valuable insights into customer behavior and preferences, and to forge stronger connections and drive increased conversions.
Experience
Commerce Analytics Practice Lead
Apr 2025 — Present · Boston, MA, US
Education
Southern Utah University
Associate of Arts and Sciences - AAS, General Studies, Chemistry Minor
2007 — 2011
CXL
Mini-Degree (Certification), Digital Psychology & Persuasion
CXL
Mini-Degree (Certification), Digital Analytics
University of Utah
Bachelor of Arts - BA, Business/Managerial Economics, (Chinese/Chemistry - Double Minor)
2011 — 2013
CXL
Mini-Degree (Certification), Conversion Optimization
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