Will Stockert
Co-Owner, M1 AutoParts
- Role
- Co-owner at M1autoparts
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Will Stockert
Throughout my career, enhancing the end consumer experience has been my passion. I have focused on increasing engagement and awareness through the creation and enhancement of projects and programs with this sole focus. For example-Created local market activation strategy and communications plan to increase category adoption among new consumers for a new brand launch with MillerCoors-Helped develop and pitch go-to-market strategy and new category entry model for Shinola Detroit. Created models for Customer LTV, CAC, and Cumulative Cash Flow modeling to determine viability of potential direct-to-consumer business-Helped launch and manage a co-marketing partnership between Holland America Line and Microsoft that led to increased guest purchasing preference for both brands-Led a team of 20+ that continually surpassed guest and client satisfaction metrics through hands on experiential marketing -Skills: Cross-functional leadership, go-to-market planning, ideation, collaboration, project management
Experience
Co-owner
Jan 2024 — Present · Ferndale, MI, US
Education
University of Chicago
Bachelor of Arts (B.A.), Law, Letters, & Society
University of Michigan - Stephen M. Ross School of Business
Masters of Business Administration
2016 — 2018
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