Will Soper
Co-founder and Creative Director at Aileron Design @Aileron Design
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WORK HISTORY
Co-founder and Creative Director at Aileron Design @Aileron Design
Bristol, GB
EDUCATION
London Metropolitan University
MASTER'S - PRODUCT DESIGN, DESIGN
University of Northampton
BSc Product Design, Design
SKILLS
ABOUT WILL SOPER
I have over fifteen years of diverse experience in product development in both the U.K. and the U.S. You’ll find me happiest when working with value-driven clients, taking their product ideas from concept to reality. I enjoy blending creative problem-solving, visual communication, and technical expertise to deliver unique product experiences. It’s been a pleasure to do this for established brands such as Dyson, Ruroc, and Axon alongside exciting startups such as Lupe, Vycel, and Dotti. As Dyson alumni, my co-founder Gary and I love solving complex design problems and engineering challenges, developing user-focused concepts and delving deep into design strategy. We founded Aileron Design to nurture seeds of ideas into exceptional products for our clients. We are proud to run a dynamic studio with a deep understanding of design principles underpinned by an empathetic approach to creating great design solutions. We are passionate and considerate about our design impact. Always open for a chat about product design and development challenges, R&D plans or taking a new product to market.
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