Will Sham
- Role
- Product Marketing Manager at Weedmaps
- Location
- Beaverton, OR, US
- LinkedIn followers
- 500 followers
About Will Sham
I enjoy developing and bringing products to market that delight ever-evolving consumers…
Experience
Product Marketing Manager
Dec 2017 — Present
Led development and launch of go-to-market strategies for consumer-facing Weedmaps web and app features, including the cannabis industry\'s most engaged surfaces, listings, online orders, deals, personalized notifications > Acted as the voice of the consumer to provide insights and user data to inform product development and the user experience > Created and led launch moments leveraging all relevant channels to drive targeted awareness and adoption of key products and features > Worked closely with Marketing, Product, Engineering, Design, Sales/Revenue, Legal, and Customer Support stakeholders to identify B2C and B2B opportunities and develop strategies to drive awareness, engagement, and retention with our platform and products in key markets, at scale > Developed actionable, data-driven consumer business requirements to drive impactful, high-level consumer-facing strategy and product development
Skills
- Social Media
- Salesforce.com
- Search Engine Marketing (Sem)
- Management
- Email Marketing
- Google+
- Search Engine Optimization (SEO)
- User Experience
- Online Marketing
- Analytics
- Sem
- Marketing
- Content Strategy
- Online Advertising
- SEO
- Web Marketing
- Social Media Marketing
- Lead Generation
- Google Analytics
- Niche Marketing
- Market Research
- Content Development
- Mobile Devices
- Editing
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