Will Sengsiry
Director, Digital Experience @CI Financial
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WORK HISTORY
Director, Digital Experience @CI Financial
Toronto, ON, CA
Lead the Digital Experience and Analytics & Insights team within Digital Marketing.• Serve as Product Owner for the Adobe Marketing/Experience Cloud, leveraging AEM Cloud, AEP-CDP, Target, and Adobe Analytics to optimize digital performance.• Manage relationships with brand protection, development agencies, and digital partners to ensure alignment with corporate objectives.• Partner with the Digital Strategy team to develop targeted campaigns supporting Wealth and Asset Management brands.• Act as the technical liaison between Digital Marketing and other business functions.• Oversee SEO initiatives (Ahrefs), WCAG compliance (Monsido), and consent management (Cookiebot).
EDUCATION
Western University
Bachelor of Science (B.S.), Computer Science
SKILLS
ABOUT WILL SENGSIRY
With over 20 years of digital experience, I’ve worked across diverse roles that have equipped me with a broad range of insights and perspectives to draw upon. I’ve managed and optimized numerous digital platforms, leveraging industry best practices to deliver best-in-class solutions for my stakeholders.As a subject matter expert in digital experience and execution, I collaborate with organizational leaders to plan, strategize, and bring their vision to life. I’m motivated by challenges that push boundaries and inspired by opportunities to pioneer new approaches. Staying at the forefront of emerging technologies keeps my work dynamic and ensures I deliver innovative, impactful results.Let’s connect and explore how I can help turn your digital goals into reality.
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