Will Sanders

About Will Sanders

I’m a marketing leader who builds beverage and lifestyle brands at the intersection of data, creativity, and culture. From legacy spirits portfolios to scrappy CPG start-ups, I help brands grow visibility, relevance, and sales through integrated communication strategies that perform in digital and retail environments.My experience spans Sazerac, Brown-Forman, and emerging start-ups, managing cross-functional teams, scaling social communities to 500K+, and leading national product launches with measurable lift in awareness and sales.Today, I partner with brands and organizations to execute full-funnel strategies that convert: audience development, performance media, content ecosystems, influencer activations, and retail-driven campaigns.Core Strengths: Go-to-Market Strategy • Brand Development • Paid Media • Digital Transformation • DTC & Retail Channel Integration

Experience

1. Marketing Director

   Bushwacker Spirits

   Jun 2023 — Present

   Collaborates with executive leadership to align on quarterly strategies, identify growth opportunities, and execute growth initiatives seamlessly across the organization.Develops and implements marketing and sales strategies that drive customer acquisition, retention, and engagement, while promoting growth in market distribution.Directs and manages internal resources, agency partners, and independent vendors providing creative work on package development, marketing materials, sales materials, public relations, media, and social campaigns.Develops and tracks an annual budget, ensuring a marketing plan defined and measured by Key Performance Indicators (KPIs) is executed to reach product sales objectives and other initiatives.Provides leadership to internal marketing team, delegating tasks, setting objectives, nurturing and empowering team members.

Education

• Sullivan University

  Master of Science, Management of Information Technology, Information Technology

  2009 — 2011

• Morehead State University

  BA, Sociology

  2001 — 2005

• Sullivan University

  Master of Business Administration (M.B.A.), Business Administration

  2009 — 2011

Skills

• Digital Marketing
• Content Marketing
• Social Media Marketing
• Reputation Management
• Project Management
• SEO
• Ppc
• Google Analytics
• Presentation Development
• Proposal Writing
• Process Improvement
• Google Adwords
• Google Webmaster Tools
• Web Hosting
• Web Services
• Web Design
• Wordpress
• Adobe Creative Suite
• Social Media
• Sem
• New Business Development
• Business Analysis
• Business Strategy
• Css
• Web Development
• E-Commerce
• Lead Generation
• Html
• Crm
• Facebook
• Blogging
• Web Marketing
• Web Analytics
• Email Marketing
• Marketing
• Online Advertising
• Operations Management
• Team Management
• Online Marketing
• Digital Strategy