Will Rivas

About Will Rivas

Senior performance marketing leader with experience managing large-scale paid media programs within a high-growth, nine-figure consumer brand. I oversee end-to-end paid media strategy across multiple DTC brands, with a focus on profitable customer acquisition, subscription growth, and scalable revenue.My work spans evergreen growth, new product launches, and promotional campaigns across both domestic and international markets, including Amazon. I operate at the intersection of media strategy, creative testing, and analytics—building systems for performance reporting, creative evaluation, and budget optimization to support consistent, data-driven decision-making.Known for partnering closely with cross-functional teams to align paid media with broader brand, revenue, and growth objectives, while maintaining disciplined execution against CAC, efficiency, and new customer targets.

Experience

1. Senior Media Buyer

   Nutrabolt

   Apr 2023 — Present

   Oversee and manage paid media budgets for a 7-figure P&L, supporting Nutrabolt’s DTC brands including C4 Energy, Cellucor, and XTEND within a 9-figure organization- Managed $300K+ in monthly ad spend, planning, executing, and optimizing media across evergreen, promotional, and new product launch campaigns- Helped generate $20M+ in attributed sales through performance marketing initiatives focused on efficient customer acquisition and scalable growth.Led paid media strategy for Amazon International markets, optimizing spend and performance across global regions- Scaled a new subscription offer from $0 to $500K MRR ($3M ARR) in 18 months, contributing to long-term recurring revenue growth- Grew active subscriptions by 100%+, increasing from to subscribers through offer optimization, funnel improvements, and media execution- Consistently achieved or exceeded CAC, MER, and new customer targets outlined in annual operating plans (AOP)- Built and implemented custom ad performance reporting to improve visibility into channel-level efficiency, creative performance, and budget allocation.Helped develop internal systems for creative briefing, asset tracking, and performance analysis, improving creative iteration speed and decision-making- Partner closely with cross-functional teams, including Bloom Nutrition, to support paid media strategy, testing roadmaps, and growth initiatives.

Education

• North Carolina State University

  Bachelor of Business Administration (B.B.A.)

  2015 — 2019