Will Potter

About Will Potter

I am an experienced energy professional with a passion for delivering world-class campaigns and programs. I excel at defining, testing, and communicating key customer value propositions that drive leads, increase engagement, and enable sales, and I thrive on collaborating with others to implement solutions that deliver value across an organization. I have extensive experience in marketing operations, sales enablement, account-based marketing, B2B, B2C, and CRM marketing, global digital marketing campaigns, thought leadership marketing, and traditional, social, and digital media placements and promotions.

Experience

1. Wholesale Channel Delivery Team Leader Mobility Operations

   Shell

   Nov 2024 — Present

Education

• Baylor University

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

  2007 — 2012

Skills

• Video Editing
• Project Management
• Customer Service
• Social Media
• Linkedin Marketing
• Copy Editing
• Online Lead Generation
• Marketing Communications
• Google Analytics
• Microsoft Word
• Facebook
• Digital Marketing
• Cold Calling
• Microsoft Excel
• Press Releases
• Creative Writing
• Video
• Search Engine Marketing (Sem)
• Digital Strategy
• Advertising
• Google Adwords
• Youtube
• Internet Business Strategy
• Facebook Marketing
• Online Marketing
• Wordpress
• Editing
• Team Building
• Ap Style
• Social Media Marketing
• Analytics
• Sales
• Sales Presentations
• Public Speaking
• Blogging
• Pay Per Click (Ppc)
• Salesforce.com
• Bing Ads
• E-Commerce
• Marketo