Will Pollock
Strategy Director, Co-Founder at All Good Things
- Role
- Co-founder at All Good Things Studio
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Will Pollock
As a strategist who bridges branding and communications, I believe big strategic challenges have the potential to create exciting opportunities for action. In 2020, I cofounded ALL GOOD THINGS, a collective focused on brand purpose and advocacy. All Good Things works with impact organizations and progressive companies, building project-specific teams based on every client’s needs. We challenge ourselves to find ambitious partners looking to create lasting positive change through design, storytelling and advocacy. Previously, I worked across freelance, agency and in-house roles. My background combines deep expertise in brand strategy with 12+ years of experience across marketing and communications. I have built and led in-house marketing teams, and have worked with a range of clients, including Avis, Citi, Virta Health, and many more. Living between Brooklyn and Mexico City, I am constantly looking for inspiration from the people and spaces around me. I seek out projects where I can distill complexity into meaningful stories, and find insights that shift conversations in culture. I am always looking for new partners to work with and learn from. If you are an organization, agency or consultant, let’s see if we are a good fit. I bring deep experience across the following areas of expertise- Brand purpose & positioning - Campaign strategy - Content planning - Qualitative research - Naming - Tone of voice guidelines - Messaging pillars - Journey mapping - Staffing & capabilities - Copywriting
Experience
Co-founder
Jan 2020 — Present · NY, US
All Good Thing is a studio focused on brand purpose and advocacy. We partner with impact organizations and progressive companies on issues around equity, justice, and sustainability. We connect their work to the trends shaping culture to create messages that shift narratives and make creative work that starts conversations.
Education
Trinity College-Hartford
BA, Political Science, Human Rights, Hispanic Studies
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