Will Pearlman
Marketing & Operations Expert | Marketo and Hubspot Certified | 14+ Years Experience | MBA
- Role
- Marketing & Operations Consultant at Will Pearlman Consulting
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Will Pearlman
As an adept Marketing Professional with a focus on MAP administration, my expertise lies…
Experience
Marketing & Operations Consultant
Mar 2021 — Present · San Francisco, CA, US
Managed B2B and B2C marketing for client projects including SEO technical and content management, Facebook ads, LinkedIn ads, CRM administration and MAP administration for Salesforce, Marketo, and HubSpot, website content and blog content, fractional CMO service, reporting and KPI strategy, database management, and system integrations• Handled billing, payroll, P&L, invoicing, and all business operations tasks• Managed a variety clients support HubSpot and Marketo operations including building email campaigns, implementations and migrations, marketing operations technology stack integrations and troubleshooting, and building content strategies for digital campaigns.• Built integrations with non-native systems using Zapier, Vertify, and other 3rd party system integrators including using Webhooks and custom solutions.• Operated A/B testing strategy to improve content engagement and provide scalable solutions using reporting and ensuring data integrity.• Increased SaaS client free-trial conversion rate by 15%• Rebuilt entire lifecycle and MarTech stack for doctor’s non-profit increasing membership engagement by 30% and reducing churn by 5%
Education
Tel Aviv University
Master of Business Administration (MBA)
2016 — 2017
University of Florida
Bachelors of Science, Psychology
2006 — 2010
Skills
- Marketo
- Marketing Automation
- Ppc
- Email Marketing
- Pardot
- Basic Javascript
- Marketing
- Copy Editing
- Microsoft Office
- Advertising
- Mobile Marketing
- Apis
- Social Media Marketing
- SEO
- Presentations
- Direct Marketing
- Sdk Development
- Html
- Online Marketing
- Google Adwords
- Marketing Strategy
- Google Analytics
- Integration
- Data Analysis
- Blogging
- Marketing Communications
- Salesforce.com
- Copywriting
- Responsys Interact
- Social Media
- Training
- Testing
- Public Speaking
- Writing
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