Will Parker

Partner Development Manager @Medbridge

Seattle, WA, US

As the Partner Development Manager at Medbridge, I spearhead the development and management of comprehensive strategies for acquiring new partnerships. My role encompasses the end-to-end process, from crafting channel go-to-market strategies, overseeing communications, and conducting data analytics to designing and managing program outreach.Key Achievements- Executed impactful marketing initiatives to elevate our affiliate and partner programs across social - media and industry hot spots- Proactively monitored, analyzed, and reported on conversion funnels and user acquisition performance on a dynamic basis—daily, weekly, and monthly- Successfully implemented innovative protocols to heighten the frequency and effectiveness of affiliate outreach and marketing efforts- Established robust reporting frameworks to systematically gauge our endeavors against key performance indicators (KPIs)- Designed a strategic marketing partnership roadmap, contributing to the scaling and acceleration of our affiliate line of business.

Seattle Pacific University

Bachelor of Education - BEd, Health and Physical Education/Fitness