Will Paddison
Head of Organic Marketing @Mindvalley
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WORK HISTORY
Head of Organic Marketing @Mindvalley
Leading the global organic marketing team and execution for one of the world’s most iconic personal growth brands. Shaping how our message reaches millions every month.My work spans everything from high-impact campaigns and storytelling to building scalable systems that drive long-term growth. We\'re focused on creating content and experiences that spark genuine connection, not just clicks.For me, we must blend creativity, culture, and performance to move the brand forward. 1% improvements are great, but they need to be lasting improvements.
EDUCATION
De Montfort University
Media Production, Video Production
SKILLS
ABOUT WILL PADDISON
I’m a global digital marketing leader with over 10 years of experience leading some of the world’s biggest brands across social media & digital. My work spans social strategy, creative direction, audience development, data and insights, and modern content production, including building the systems and studios that make world-class output repeatable.I currently work as the Head of Organic Marketing at Mindvalley, a global personal growth platform with a massive social footprint and an ecosystem of bestselling authors, creators, and experts. We reach a global audience at scale, generating over a billion views a year across platforms while growing brand trust, community, and consistent commercial impact.Across my career, I’ve led social media and content marketing teams for renowned global brands across multiple industries, including Nike, Budweiser, FIFA World Cup, Nescafé, KitKat and Channel 4.
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