Will Miedema

About Will Miedema

At Haworth, I research, develop, write, edit, and update clear and compelling…

Experience

1. Senior Marketing Communications Writer

   Haworth

   Feb 2024 — Present · Holland, MI, US

   Work with Brand & Communications Strategist and cross-functional teams to write and edit communications for potential and current customers to promote sale of Haworth products and services and communicate dealer and internal programs-Collaborate with internal business partners to create targeted messages that represent Haworth brand to build brand awareness and gain market share-Serve as expert in identifying business drivers to assure right message is aligned to messenger and audience personas-Work with team members to produce templates, creative briefs, and other tools to make creative process more efficient and cohesive-Lead cross-functional team members in implementation of voice of the brand tone and style-Attend appropriate meetings and maintain internal communication network at all levels of company to ensure awareness of corporate issues and initiatives-Research internal and external advances in communications technology; promote usage appropriately, such as social media, blogs, and instant messengers, to benchmark best practices and new ways of communicating-Use limited knowledge of graphic design for simple projects that do not require graphics designer to support an efficient content creation process-Contribute to annual business planning and integrate efforts with those of other departments to improve marketing creative process in support of responsible budget spend-Communicate brand standards for voice to build brand awareness amongst internal and external partners.

Education

• Michigan State University

  Bachelor of Arts - BA