Will McKenna
- Role
- Vice President, Head of Content at Capital Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Will McKenna
Host of the Capital Ideas webinar and podcast series. 21 years at Capital Group |…
Experience
Vice President, Head of Content
May 2001 — Present
Led all sales and marketing communications in Capital Group’s wealth management business Responsible for financial advisor, RIA and institutional market segments. Led multiple communications campaigns contributing to $185 billion in gross sales in 2016. Led Focus Funds initiative with $19.5B in sales in 12 focus funds, a 38% YoY increase. Led Capital Advantage active-vs-passive effort contributing to industry market share of 13%. Led RIA market communications contributing to $6.5B in sales and 10% YOY sales growth. Repositioned Capital Group | American Funds as an industry thought leader Built high-visibility thought leadership program including content brand Capital Ideas, publishing platform and multi-channel distribution, resulting in enhanced brand position. Took firm from 12th place to 2nd in industry thought leadership position in a single year. Attracted large subscriber base of top-selling advisors, averaging $1M+ in sales. Improved speed to market 5X, from monthly to daily publishing. Built digital marketing capabilities and channels for Capital Group | American Funds Developed business case and strategy to launch and then operate multiple marketing channels. Launched Capital Ideas content brand platform, up from to advisors per month. Launched Asset TV channel, became top-viewed channel with views in 2016. Launched Capital Ideas podcast, achieving downloads in first month. Grew advisor webinar program 5X from to over advisors per event. Media-trained speaker, experience delivering conference keynotes and hosting video and webinar series (view video below)
Skills
- Equities
- Mutual Funds
- Financial Services
- Non-Profits
- Blogging
- Event Planning
- Content Strategy
- Integrated Marketing
- Thought Leadership
- Go-to-Market Strategy
- Series 7
- Marketing Strategy
- Competitive Analysis
- Strategic Partnerships
- Social Media
- Sales
- Public Relations
- Social Media Marketing
- Editing
- Series 63
- Asset Management
- Customer Insight
- Leadership
- Online Marketing
- Copywriting
- Social Networking
- Business Strategy
- Digital Marketing
- Investments
- Marketing
- Alternative Investments
- Marketing Communications
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.