Will McKay
Public Information Officer | Strategic Communications | Public Affairs | Former Mountain Guide
- Role
- Managing Director at Mountain Training Center
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Will McKay
Mountain guide turned strategic communications professional with a passion for clear…
Experience
Managing Director
Dec 2021 — Present · Salt Lake City, UT, US
Mountain Training Center is a digital learning hub delivering accredited mountain safety education. Our content is utilized by over 30 ski patrol teams, 12 mountain guiding operations, multiple public universities across North America as well as the general public. We developed a nationally recognized avalanche curriculum now used in professional certification pathways. Through strategic digital communications and scalable learning tools, we support safer mountain decision-making across recreational and professional audiences- Developed and launched 7 online courses totaling 23.5 hours of instructional content, with over cumulative video views and an average completion rate of 72%- Partnered with the University of Utah to co-develop curriculum reaching 300+ students annually in their Outdoor Education and Avalanche programs- Presented on-camera in over 40 instructional videos, helping distill complex avalanche safety principles into engaging, accessible content—resulting in a 95% learner satisfaction rating in post-course surveys- Directed full-cycle video production, capturing and editing more than 60 hours of raw footage across studio and backcountry settings- Redesigned the company website and learning portal, decreasing bounce rates by 38% and improving mobile accessibility, leading to a 60% increase in course enrollments from mobile users- Drove 235% year-over-year growth across YouTube, Instagram, and Facebook through targeted campaigns, reels, and audience segmentation- Conducted communications outreach that supported onboarding and specialized training for 15+ professional teams, including Search & Rescue units and IFMGA mountain guides- Grew platform from 250 to nearly annual users (a 300% increase in 24 months), with monthly active user retention above 70%, and projected growth to 1,500 by 2025.
Education
University of Colorado
Master of Public Administration - MPA
2024 — 2026
American Mountain Guides Association
Certified American Ski Guide, Apprentice Rock & Alpine Guide
2020 — 2023
University of Colorado Boulder
Bachelor's degree
2015 — 2019
Skills
- Social Networking
- Social Media Marketing
- Photojournalism
- Journalism
- Organic Farming
- Lifestyle Photography
- Digital Photography
- Concert Photography
- Music Photography
- Adventure Photography
- Sustainable Development
- Film Production
- Social Media
- Wedding Photography
- Storytelling
- Customer Service
- Portrait Photography
- Outdoor Photography
- Photography
- Public Speaking
- Film Editing
- Journalistic Photography
- Commercial Photography
- Sustainability
- Landscape Photography
- Wildlife Conservation
- Leadership
- Publications
- Film Making
- Microsoft Office
- Documentary Production
- Adobe Photoshop
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