Will McGihon
Experienced Account Executive/Director - Digital Strategy and Sales, Performance Marketing
- Role
- Sr Director, Commerce Consulting at Horizon Commerce
- Location
- Missoula, MT, US
- LinkedIn followers
- 500 followers
About Will McGihon
Experienced, strategic digital marketing consultant with 9+ years experience on the agency side, from account management to business development. I have worked with and sold into several of the larger, publicly traded retail holding companies including and VF brands, managing annual budgets and deals worth over $2.5M annually.Specialties: advertising, account management, digital media, performance media, brand media, cross-channel media planning, media mix optimization, eCommerce, eCommerce forecasting, SEO, facebook advertising, paid search, affiliate marketing, business development, sales, pre-sales, contract management, contract negotiations
Experience
Sr Director, Commerce Consulting
Aug 2023 — Present · NY, US
Education
University of Montana
Bachelor's degree, Psychology
Skills
- Microsoft Excel
- Marketing
- Online Advertising
- Digital Marketing
- Google Analytics
- Web Analytics
- Research
- Microsoft Office
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