Will Krüger

Design Principal @Valtech

London, GB

Design Principal leading teams on a variety of clients including The Very Group, easyJet and Royal Canin. I use a product-thinking approach to build enterprise level design systems and create compelling brand experiences that serve the needs of customers like cross-functional teams, product squads and end users. I get great satisfaction in my role as it enables me to collaborate with a variety of business functions where I can contribute to solving complex problems. I implement strategies and processes to manage design at scale from creation to implementation for continued measurable success.

Stellenbosch University

BA (Hons), Graphic design, photography, illustration