Will Kafer
Appalachian State University 2025 / BSBA / Digital Marketing / May 2025 / Photographer / Creative Director / Entrepreneur / Social Media Manager
- Role
- Social Media Manager, Content Creator at Red Moon Marketing
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Will Kafer
Hello, I’m Will Kafer, a digital marketing professional with a background in content…
Experience
Social Media Manager, Content Creator
Aug 2025 — Present · Boone, NC, US
Social Media Manager & Content CreatorGroundhog Coffee Company – Boone, NCAs Social Media Manager and Content Creator, I was responsible for leading the brand’s digital marketing presence and creative direction. My role combined content creation, brand storytelling, and social media many to expand Groundhog Coffee Company’s reach within Boone and beyond.Key Responsibilities: • Directed and executed a full-scale brand photoshoot, delivering professional photography for multi-platform use. • Developed and produced fresh, engaging content including TikTok videos, Instagram Reels, and photography tailored to resonate with college-aged and local audiences. • Managed Groundhog Coffee’s social media strategy, positioning platforms as key marketing assets to promote seasonal offerings, community events, and brand identity. • Designed and launched targeted paid advertising campaigns on Instagram to increase engagement and drive customer traffic. • Highlighted new merchandise and promotions through creative visual campaigns, ensuring consistency with brand voice and aesthetic.
Education
Walker College of Business at Appalachian State University
Bachelor of Science in Business Administration
2021 — 2025
Appalachian State University
Bachelor of Business Administration - BBA
Appalachian State University
Bachelor of Business Administration - BBA
2021 — 2025
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