Will Hoffman

About Will Hoffman

I am an enterprise sales and operations executive with experience scaling global industrial and manufacturing businesses. I bring a rare blend of commercial acumen, crisis-tested operational judgment, and strategic execution with a proven track record of negotiating multi-million-dollar enterprise contracts, delivering market-share gains above CAGR, executing M&A initiatives, and building resilient organizations that outperform in turbulent conditions. I am also a trusted board advisor and culture-builder, recognized for talent development, business model innovation, and global market expansion.Select Leadership Contributions Sales Growth: Negotiated and executed $2.5B in long-term enterprise agreements with global beverage can makers, expanding market share and enabling $150M in new capacity investments while improving product margins from -5% to 20%. M&A & Strategic Partnerships: Led acquisition and partnerships to expand product offerings and technology footprint, including AI-driven engineering tools and four new global distribution agreements, generating $4.6M in new business and $1M in licensing revenue. Business Turnaround: Rebuilt underperforming packaging coatings division from $63M to $200M in sales and from $6M to $30M in profit, introducing new product innovation, strategic account management, and a customer-first culture that restored trust. Operational & Organizational Improvement: Directed crisis management and supply chain recovery programs across two organizations, ensuring uninterrupted customer supply during major disruptions. Redefined org structure, promoted new Sales Ops leadership, and implemented S & OP and CRM systems that improved visibility and cross-functional alignment.

Experience

1. Vice President - Sales and Marketing

   DuraMark Technologies

   Apr 2025 — Present · Indianapolis, IN, US

   Direct overall sales and marketing strategy to drive revenue growth, strengthen customer relationships, and expand market share. Oversee sales operations, account management, business development, and product marketing while setting targets, forecasting performance, and aligning sales with operations for seamless execution. Managed 16 direct reports. Held accountable to $30M new annual sales, on plan to meet and possibly exceed goals. Averted customer shutdowns by leading a cross-functional crisis response to a supplier ERP failure, restoring supply continuity and strengthening long-term risk resilience. Improved coordination between Sales and Operations for long-term execution. Led organizational design, supplier diversification, and go-to-market initiatives that enhanced service reliability, mitigated risk, and led to sustainable growth.

Education

• Wabash College

  B.A, Economics, with Business Certification