Will Hetzinger

About Will Hetzinger

I specialize in designing and operationalizing pricing strategy for complex, infrastructure-driven offerings where commercial decisions must align with technical realities and long-term financial outcomes.In my current role, I lead pricing governance and commercial structuring for large-scale enterprise telecom solutions, working across Sales, Finance, Product, and Engineering to ensure deal economics are both executable and sustainable. My focus extends beyond individual transactions to building systems — including automated guardrails, approval workflows, and decision frameworks — that scale pricing discipline across organizations.Across telecom, financial services, and data-driven environments, I’ve worked at the intersection of monetization strategy, risk management, and operational execution. This includes translating cost models, margin objectives, and contractual considerations into structured decision processes that support growth while maintaining economic integrity.I’m particularly interested in how pricing evolves as organizations scale complex platforms and infrastructure — where access, utilization, and long-term value creation must be balanced across diverse customer needs and market environments.

Experience

1. Lead Pricing Manager

   AT&T

   May 2024 — Present · Dallas, TX, US

Education

• United States Military Academy at West Point

  Bachelor of Business Administration - BBA, Business Administration and Management, General

• Indiana University - Kelley School of Business

  Master of Business Administration - MBA, Finance

• University of Notre Dame

  Master’s Degree, Data Science

• Georgia Institute of Technology

  Master's degree, Computer Science

• Louisiana State University

  Bachelor's degree, Business Administration and Management, General