Will Flick

Sr Manager - Advanced Analytics @Bell

Toronto, ON, CA

Led and developed a team of three analytics professionals, delivering predictive modeling and Marketing Mix insights that guide enterprise media investment strategy and optimize commercial performance across Wireless, Wireline, and Crave • Developed predictive propensity models supporting wireless and wireline digital advertising campaigns, driving +37% increase in solution starts and +31% improvement in CPI efficiency versus traditional remarketing• Partnered with Marketing and MarTech groups to translate Marketing Mix Model insights into actionable media optimizations improving blended ROI by 30% and lowering COA by 23% through informed strategy for Crave streaming service

Ryerson University

Business Decision Analysis