Will Fay
Midwest Regional Manager | Sponsorship Strategy | Market Data Expert | Driving Brand & Property Partnerships at SponsorUnited
- Role
- Midwest Regional Manager at SponsorUnited
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Will Fay
As the Midwest Regional Manager at SponsorUnited, I am tasked with capturing sponsorship insights across a multitude of areas which includes websites, venues, and broadcast TV & ; radio. In this role I am required to possess a broad understanding of the sponsorship & ; advertising market in Midwestern United States. With more than four years of experience at SponsorUnited, I have contributed to the collection of sponsorship data for a number of properties including, but not limited to, MLB, NBA, NFL, NHL, and LPGA. I have developed an ability to operate in fast-paced environments while maintaining a high level of self-motivation, accountability, and efficiency. My dedication to sports and the sponsorship industry has led me to be consistently ranked as a top-five producer within the Data Operations department. I take pride in my ability to learn new skills and adapt to new challenges. Beyond my operational contributions, I am passionate about leadership and development as I have been able to guide multiple interns to other departmental internships at SponsorUnited. I strive to be known as an exceptional professional who blends creativity with operational excellence—whether in data-driven reporting, project execution, or team development. Let’s connect if you’re looking for insights into sponsorship trends in the Midwest!
Experience
Midwest Regional Manager
Aug 2025 — Present · Chicago, IL, US
I lead the collection and analysis of brand partnerships across professional and collegiate sports properties throughout the Midwest. My work provides critical insights into sponsorship trends, helping brands and rights holders make informed decisions across leagues such as the NFL, NBA, MLB, NHL, NCAA, and more. With a focus on accuracy, speed, and regional expertise, I ensure that SponsorUnited\'s platform reflects the most up-to-date and actionable sponsorship data in the industry.
Education
DePauw University
History, Digital Communication and Media/Multimedia
2018 — 2022
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