Will Costello

About Will Costello

Experience:| Keynote Speaker | Global Educator | International Lecturer | International Wine Show Judge | Corporate Wine Director | Restaurant Consultant | Mentor Specialties:| Radio, Media, Lifestyle Publications | Hosting/Master of Ceremonies Corporate Companies.| Global Webinars(Northwestern Mutual, Liberty Mutual, Deloitte, Boston Consulting Group)| Cellar Appraisal | Cellar Consultation | Private Collector Tastings | Procuring, Auditing of Fine & Rare Wine

Experience

1. Managing Director Business Development

   Preferabli

   Aug 2023 — Present

   Powered by Preferabli℠Leading AI-Driven Discovery and Recommendations for Wine, Spirits and Food• Web, Mobile, GenAI• Wine, Beer, Spirits, RTDs and FoodPreferabli is the leading B2B2C product discovery and recommendation software for sensory consumer products – trusted by specialty and grocery retailers, hospitality and travel, distribution and consumer platforms. Preferabli licenses software that easily integrates into existing systems to help the industry market and sell to individual taste preferences in the way a human expert would, at scale. Preferabli connects people to products on a 1:1 basis – one person at a time, one product at a time. Preferabli’s database is the most comprehensive in the industry, with hundreds of characteristics for millions of products. Our database drives our product discovery modules – and it powers our recommendation engine.Preferabli software uses a novel form of machine learning protected by 11 patents. It was built by PhDs in physiology and applied mathematics, and the largest group of Masters of Wine and Master Sommeliers in the world. Preferabli 1:1 personalized, taste-based recommendations are generated using any combination of digital signal from your customers – purchases, ratings and/or search histories. All recommendations are based on individual preferences, not crowdsourcing.Preferabli has users in over 70 countries. Preferabli for consumers is available for iOS and Android.

Education

• California State University San Marcos

  BA

  2001 — 2004

• Court of Master Sommeliers

  Master Sommelier

  2007 — 2015