Will Burnett
Senior Marketing Manager - Transformation & Innovation @CityFibre
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WORK HISTORY
Senior Marketing Manager - Transformation & Innovation @CityFibre
Focusing on developing CityFibre\'s digital user experience, leading on development and implementation of new digital marketing campaigns and channels designed to step-change CityFibre\'s marketing approach. Focus includes: Analysis and improvements of online user experience, focusing on increased conversion through the CityFibre website. Working closely with broadband partners (Vodafone, TalkTalk, Giganet etc) to improve user experience and bottom of funnel conversions across the CityFibre website to drive high sales performance. Trialing new digital initiatives and scoping new opportunities to be implemented into the CityFibre marketing mix to increase sales performance. Including online incentive and referral schemes, user testing, new systems, channel testing and implementation.
EDUCATION
Northumbria University
Marketing Management BA, Marketing
SKILLS
ABOUT WILL BURNETT
A Marketing professional with 10+ years of experience in both B2B and B2C industries with a digital focus. My background includes campaign planning, marketing strategy, implementation and management. Delivering integrated multi-channel campaigns to increase traffic, conversions and customer experience.
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