Will Boyle
Account Manager @Salt XC
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WORK HISTORY
Account Manager @Salt XC
Toronto, ON, CA
Lead experiential and integrated marketing programs for enterprise brands including RBC, Coca-Cola, and Anheuser-Busch, transforming business objectives into high-impact, cross-channel activations delivered through end-to-end ownership of client relationships, budgets, and execution. Notable work includes evolving the RBC Red Carpet Gallery at TIFF into its strongest-performing program to date, driving an 85% YoY increase in attendance and a 134% lift in pre-program engagements.I led the largest market of the experiential portion of the Fuze Iced Tea (Coke) brand launch in Canada, now Canada’s leading Iced Tea Brand in sales. I led communications on behalf of our US auto client resulting in a 99% customer communications satisfaction rate and a 92% overall customer experience rating.
EDUCATION
Queen's University
Certificate
The London School of Economics and Political Science (LSE)
Associate's degree
Queen's University
Bachelor of Arts Honours (BAH)
Queen's University
Master of Arts - MA
ABOUT WILL BOYLE
Lead marketing programs for enterprise brands including RBC, Coca-Cola, and Anheuser-Busch, transforming business objectives into high-impact, cross-channel activations delivered through end-to-end ownership of client relationships, budgets, and execution. Notable work includes evolving the RBC Red Carpet Gallery at TIFF into its strongest-performing program to date, driving an 85% YoY increase in attendance and a 134% lift in pre-program engagements.Run clubber, lake-guy, ski-obsessed, slow marathoner, marketer! I\'m currently tackling projects at Salt XC, awarded ADWEEK’s Experiential Marketing Agency of the Year across North America and the #3 Best Workplace in Canada. I work with iconic names like Coca-Cola, RBC, AB inBev, Fuze Iced Tea, Rogers, and many more to create bold, high-impact marketing that connects with real people 🤝I have carved out a piece of the pie as a community leader in the Toronto running industry. I Co-Founded and scaled one of Toronto’s largest run clubs by 250%(client acquisition) in the last 3 years, growing to participants annually.I am a skilled project manager, accounts champion, client service professional, strategic thinker, and experiential marketer. I\'m operating at high-speed in the ad agency world, growing, learning, and producing good results through quality marketing materials for our clients!I hold a Master of Arts in Screen Cultures and Curatorial Studies from Queen’s University (full scholarship, 3.9 GPA) and a BAH in Media with an additional certificate in Media Studies. I continue to expand my business and marketing expertise through professional certificates, including the MBA Essentials Certificate from the London School of Economics, strengthening my strategic and commercial skill set.I am entrepreneurial, a strong leader, detailed-oriented, adaptable and creative.Hard-Skills: Project Management, Experiential Marketing, Brand Storytelling, Sponsorship Marketing, Grassroots Community building harnessing word-of-mouth referrals, CRM proficiency, Social Media Marketing, Email Marketing, Content Marketing, Website Management, Marketing Consulting, Research, Product Development and Marketing, Brand Strategy Development. Soft-Skills: Problem-Solving, Leadership, Adaptability, Attention to Detail, Creativity, Well-Spoken, Honest, Open-Minded with a Backbone, Running, Eating, and Living!
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