Will Batson

About Will Batson

I\'ve spent my entire career as the first employee or a co-founder helping define product direction and work with businesses to figure out how to best take advantage of new, category defining enterprise software. Currently helping brands and agencies update their tech stack so they can enable their employees to become much more strategic and maximize ROAS. It has been a fun ride: helped scaled multiple companies to over 300+ employees, hired 50+ people, built out every type of customer facing team, helped users get value out our software at some of the largest brands in America: Linkedin, Verizon, Amazon, Expedia, Dun & Bradstreet, Bloomberg & Google.

Experience

1. Head of Growth

   AdLib DSP

   Jan 2025 — Present

   4 core customers in no particular order (love them all equally):1. Agencies who had 3 DSPs and want 1+ DSP but also only want to do the work once via our UI instead (40% efficiency gain min) w/ access to all DSPs/SSPs2. Mid-Large brands in-house activation team struggling to hit minimums at the all the DSPs they want to work with and can\'t afford hiring experts to activate each3. White Label UI / API access: company has access to many brands and want to make it easier to sell programmatic to them, taking advantage of their unique value prop: 1st party data, audience extension, etc.4. Performance - conversion / results oriented clients (app, ecom conversion, etc) who want to make it easier to increase their DSP usage by 30%-50% wo/ the extra work & to find the undiscovered \"pockets\" of high ROAS campaigns

Education

• Colgate University

  Bachelor's Degree

  2005 — 2009