Will Barnes
Design Specialist & Marketing Leader
- Role
- Visual Merchandising Team Lead at Giant Eagle, Inc.
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Will Barnes
I’m a graphic designer with a robust background in advertising and marketing. My expertise spans account leadership and strategic planning, allowing me to deliver compelling visual solutions that drive brand success. My design methodology is both practical and methodical, involving meticulous planning and research to tackle complex challenges and set clear parameters for creative exploration. This approach ensures refined, purposeful design work that aligns with client objectives and enhances brand identity. Core Competencies- Graphic Design - Branding & Identity - Strategic Planning - Creative Direction - Visual Communication - UX/UI Design - Creative Problem Solving Driven by a passion for innovative design and strategic thinking, I am dedicated to creating impactful visual content that engages audiences and supports business goals.
Experience
Visual Merchandising Team Lead
Oct 2024 — Present · Bethel Park, PA, US
I build and execute the visual product display plan for The Market District in the South Hills Village. I lead a team of in-store graphic artists to build, design, and regularly refresh all handmade in store signage. I coordinate with vendor partners for upcoming premiere product displays.
Education
Coursera
Graphic Design
West Virginia University
Bachelor, Advertising
2004 — 2010
Skills
- Marketing Communications
- Digital Marketing
- Relationship Marketing
- Brand Development
- Social Media
- Social Networking
- Brand Awareness
- Social Media Marketing
- Strong Organizational Skills and Allocation of Tasks
- Market Research
- Direct Marketing
- Professional Relationship Establishment and Retainment Skills
- Public Relations
- Event Management
- Management
- Strategic Planning
- Advertising
- Brand Management
- Marketing Strategy
- Trade Shows
- Event Planning
- Corporate Events
- Sponsorship
- Strong Communication and Problem Solving Skills
- Marketing Management
- Promotions
- Email Marketing
- Integrated Marketing
- Asset Management
- Strategic Communications
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