Brad Wilkins

About Brad Wilkins

HIGHLIGHTS OF EXPERIENCE:Building Organizational Capability. Leadership Development. Coaching Sales Leaders. Build processes around sales training and development. C-Suite Expertise. Capital Sales. Medical Device Market Expertise. Broad Negotiation Experience. 20+ years of Medical Device Experience with roles of increasing responsibility. ABOUT STRYKER:We are one of the world’s leading medical technology companies. A Fortune 500 firm, we offer innovative orthopedic, medical, surgical, neurotechnology, and spine products that help improve patient and hospital outcomes.ABOUT ME: As an entrepreneurial sales leader and medical device expert, I know how to grow existing and new businesses. Whether hiring and coaching medical device sales teams, bringing new technologies to market, or driving team over achievement of sales quotas, my experience with the top 3 medical device companies enables me to fuel peak performance. I have been named both the #1 US Sales Manager and a world class sales leader by Stryker. I manage multiple states and sales teams and consistently outpace P&L goals. SPECIALTIES: Sales Operations Management | Medical Device Sales | Revenue Generation | New Product Launches | Market Growth | P&L Oversight | Physician Training & Coaching | Budget Administration | Cost Containment | Product Life Cycle Management| Profitability Improvement | New Business Development | Project Management | Sales Team Leadership & Coaching | Stakeholder Management | Hospital System & Physician Conversions | Commission Plan Development | Annual Sales Planning | Orthopedic Trauma Products | Territory Turnarounds | Physician Relationship-Building

Experience

1. Regional Sales Manager

   Stryker

   Nov 2013 — Present

   Outpace sales goals in a $22M territory, selling medical reconstruction/robotic products with a group of 6 teams in MO and KS. Define sales quotas, recruit and develop sales teams, educate surgeons on new technologies, and negotiate hospital contracts. Present territory results to Stryker national leadership. Laid the groundwork for 30% market growth; converted 2 hospital systems; and enabled +40% account gains by marketing and selling the first 2 orthopedic robots in the state of Kansas. Honored as Top US Manager.SKILLS: Regional Sales Management | Medical Device Sales Operations Management | Sales Coaching & Training | Physician Training | Contract Negotiations | Market Growth | Hospital System & Physician Conversions | Commission Plan Development | Annual Sales Planning

Education

• University of Missouri-Columbia

  Master's of Healthcare Administration, Health/Health Care Administration/Management

Skills

• Sales Management
• Market Development
• Sales Training
• Sales & Territory Planning
• Physician Relationship-Building
• Annual Sales Planning
• Orthopedics
• Commission Plan Development
• Territory Turnarounds
• Contract Negotiations
• Surgery
• Hospital System & Physician Conversions
• Operating Room
• Orthopedic
• Capital Equipment
• Profitability Improvement
• Disposables
• Sales
• New Product Launches
• New Business Development
• Healthcare
• Medical Device Sales Operations Management
• Surgical Instruments
• Sales Operations Management
• Territory Sales & Revenue Growth
• Revenue Generation
• Regional Sales Management
• Medical Device Sales
• Budget Administration
• Surgeons
• Stakeholder Management
• Medical Devices
• Working with Surgeons
• Sales Team Leadership & Coaching
• Hospitals
• Product Launch
• Business & Sales Planning
• Product Life Cycle Management
• Cost Containment
• Leadership